Family functions are always a great way to introduce my creativity by designing new homemade cakes. Shoes by design is a shoe company that provides low heeled designer shoes for women of all ages. The watches in this segment are mainly sportywatches, whichare unconventional and typically symbolize the attitudes of youngergeneration. So, Titan captures the market by pricing the Sonata at Rs. Slide 5: It is the rural segment within this diverse market that Titan is now looking to tap. Titan already had the Tanishq brand in this segment.
Market segmentation refers to a marketing concept which divides complete market into smaller segments. The brand name should be highlighted since it always plays an important role in the Indian market. The allowance varies from one segment to another. A brand name should be clear, lucid, easy to remember, distinct from the competition and should not be generic to the category. In addition it focused on the youth with its third brand — Fastrack. The Raga and Silver Raga collection is elegant, delicate and feminine with each piece being truly unique.
It has taught people how to make a style statement with its brilliant watches. Titan already had the Tanishq brand in thissegment. The Company leveraged its manufacturing competencies and branched into Precision Engineering Products and Machine Building from 2003. Xylys watches are available for Men, Pair, Unisex, Women. Demographic segmentation: 46 In this the market is divided into groups on the basis of variables such as age, family, size, life cycle, gender, income, occupation, education, religion, race, generation, nationality, social class.
What is meant by brand positioning?. Some brands will on no account be thought on as a luxury brand and therefore an attempt to reposition will only damage the brand image or the actual company. In the growth stage, since the category is relatively new, promotion is focused on communicating functional benefits, generally to a small consumer segment. The main consideration will be in changing price are followings. Right marketing strategy is something that helps companies to achieve marketing objectives. So, the need of wristwatch is in decreasing trend.
The marketing strategies basically include the 4 ps. Titan is present in over 30 countries. They pursue a strategy of cost focus and differentiation focus in the country. Not just that, Titan is backed by 740 after-sales-service centers. They endow their products with brand personalities that correspond to consumer personalities. Marketing Objectives of the Motorcycle Company: 4 1. In 2009, it opened the first store in Pune.
All the 50 respondents have seen the advertisements of Titan watches in various media. One significant product of Fastrack is the Gift Cards which include coupons and monetary value to use on the purchase of Fastrack products. Market Segmentation by Avon 4 3. In other word, the marketer targets a single product offering at a single segment in a market 56 with many segments. However these shops would not be placed in the main locations and not working as a normal shops. Today Titan Industries is Indias leadingmanufacturer of watches and jewellery employing 3,800 people. The prize winning design was launched as a new watch in summer 2002 collection.
Rising spend per item will continue to be a factor in the real jewelery market, while changing fashions will play an important role in driving volume sales of fashion jewelery and watches. Xylys watches are available in Analog dial type and Quartz movement as a part of its marketing mix product strategy. Here a customer pays about 4 times a value of the world watch hence penetrating the market with low prices to international players to gain market share. There are several risk factors that have to be taken into consideration when preparation for a repositioning of the offering or the brand. Titan provides watches for all segments, like from low-cost Sonata for first time user, Fast-track for the trendy young, Dash for the kids, and the higher priced Regalia and Nebula to the premium segment customer. Brand loyalty is one thing which has made the branding more popular. · Titan has won the Brand Leadership award at the India Brand Summit.
Consumers view: 32 As we know that Inflation is in double digit figures, but the people who lives in urban area or metro city, are having optimistic view towards economy. Do you remember the original tagline of Titan watches? In 1995, the company diversified into jewellery under the brand— Tanishq to capitalize on a fragmented market operating with nobrands in urban cities. Each piece is trulyunique and represents elegance, delicacy andfeminine. Beyond Style Now, Titan wants to move from style statements to personality statements. Today Coke products are sold in more than 200 countries.
The market is more demonstrate by middle class people and for them Titan is quite costly. Platinum jewellery is also a part of the product range Tanishq is one of India's largest specialty retailers and is transforming the jewellery market in India 102 boutiques in 72 cities across the country. Ads are simple and to the point, usually focusing on one key feature of their product. The ultimate effort to create a lasting image in the minds of the consumer was when the company started saying that when you buy a Xylys watch, you do not possess it but in fact the watch possesses you. The sub 1000 Indian Rupee segment generates majority of the demand. As per the product strategy they took, Titan moved in to the mass market for watches. Consumer Perception Of New No.
The collection has over 35 styles and is priced between Rs. The appeal of brand repositioning is further heightened by the rising costs and high risk associated with launching a new brand. Pepsi is available in nearly the same number of countries43 and other cola products have entered the marketplace. It sells quality products at lowest possible prices which increases sales and profits. If a brand has been established at the 5 market for some time and wish to change their image they can consider repositioning, although one of the hardest actions in marketing is to reposition a familiar brand.