Marketing strategy of big bazaar. Segmentation Targeting & Positioning 2019-01-30

Marketing strategy of big bazaar Rating: 8,8/10 1564 reviews

MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR

marketing strategy of big bazaar

Located mainly in metro cities, in proximity tourban outskirts they range from 60,000 sq ft to 7, 00,000 sq ft and above. Their basic attraction is linked to affordability, is their Unique Selling Price. It seems the lower income masses of India do not want the stigma of owning the cheapest car in the world. How would you rate the following in our store? Though doubts have been cast on the future of Indian retailing it is our belief that the retail boom is yet to happen. The average customer with a problem eventually tells nine other people.

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Segmentation Targeting & Positioning

marketing strategy of big bazaar

In addition, customers will be rewarded with free talktime for every purchase at Future Group stores starting at Rs. It caters every wants and needs in the typical family, or of the individual person, Big Bazaar worked hard to come to the long way and strive hard from the beginnings of launch in three major stores like Kolkata, Bangalore, and Hyderabad. Promotion: Big Bazar has an interesting way to promote its brand. How would you rate the following in our Products? Later, consumers can redeem these coupons forbrand new goods across the nation. Do you feel you find different product variety in Big-Bazaar? So costs are very low for such products. It has created formats, which.

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Marketing Strategies by Big Bazaar, India

marketing strategy of big bazaar

They work on the model of economics of scale. This is the only way you will create apoint of differentiation between you and your competitors. Big Bazaar aims at starting stores in developing areas to take an early advantage before the real estate value booms. Well trained staff at stores to help people with their purchases. Happycustomers talk to other potential customers, even in the industrial world. How would you rate the following in our store ambience? Recurring revenue, generated from an effective marketing strategy, and teamed with astellar customer service approach is a combination that is very attractive to a potential new owner. More than 99% retailers function in less than 500 square feet of shopping space.

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A Study on Retail Management with Big Bazaar (MBA Project)

marketing strategy of big bazaar

Purchasing power of Indian urban consumer is growing and branded merchandise incategories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery areslowly becoming lifestyle products that are widely accepted by the urban Indian consumer. With local boutiques, specialty stores, department stores, mass-merchants and internet stores, customershave more choices when it comes to buying. Sabse Sasta Din:- With a desire to achieve sales of Rs. It involves formulating and implementing strategies that will help in aligning the organization and its environment to achieve organizational goals. Do you feel you find different product variety in Big-Bazaar? Smart marketers and business owners look for waysto diversify their offerings and especially in areas where repeat sales require little to no effort on the partof the sales team. Big Bazaar works on a low cost model.

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Big Bazaar

marketing strategy of big bazaar

Insteadthey can be understood by seeing how all aspects of their communications ecosystem work together andin particular how communications are personalized for each customer and react in real time, as in aconversation. With such an attempt, Tata tried to target the lower end two wheeler driving population, expecting them to upgrade to the next available option. Coupons Coupons can be even more cost efficient than loyalty programs, but coupons can have less effect on sales volume. Let us start the Big Bazaar Marketing Mix: Product: The product in the marketing mix of Big Bazaar can be classified into the following categories — Apparels, Food, Farm Produce, Home and Personal Care and Chill Station. It helps in gaining and attracting more consumers Mba skool, 2018. Chill stations are at Big Bazaar offering soft drinks, packages juices, milk and milk products, frozen foods and ice creams.


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MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR

marketing strategy of big bazaar

For Above the line promotion Big Bazaar run advertising campaigns on television and radio while also publishing print ads in newspapers and magazines, besides online promotion. This helps in saving a lot of time of its customers. It is not targeted at promoting each store but only creates an image of Big Bazaar as low-cost shopping option. Expectations are often seen as related to satisfaction and can be measured as follows:1. By analysing the responses to this question, I as, a researcher, as well as companies, can identify thedemographics of the population that visit retail outlets.


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Marketing Strategies by Big Bazaar, India

marketing strategy of big bazaar

India one: Consuming class which includes upper middle and lower middle class 14% of Indias population. ProcessBig Bazaar places a lot of importance on the process right from the purchase to the delivery of goods. It had around 120 people just to manage crowd. Income level of the people has changed; life styles… 7797 Words 32 Pages Project Report on Consumer Satisfaction at Big Bazzar Table of Contents 1. Objectives of a Consumers Satisfaction surveying program In addition to a clear statement defining customer satisfaction, any successful surveying program musthave a clear set of objectives that, once met, will lead to improved performance.

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Promotional Strategies of Big Bazaar Palakkad free essay sample

marketing strategy of big bazaar

Currently, there are 214 stores across 90 cities and towns in India covering around 16 million sq. From low agency accountability to greater agency accountability, particularly in advertising. Maha Bachat:Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers acrossall Big Bazaar stores. Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq. In order to gain a competitive advantage Big Bazaar has also launched a website www. Word of mouth praise for your company not only attracts morebusiness, it attracts potential investors that want to own a company with this kind of status.

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MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR

marketing strategy of big bazaar

Electronic Bazaar and Furniture Bazaar are launched. There is competition within each category, and competitionbetween categories. India Two: Serving class which includes people like drivers, household helps, office peons, liftmen, watchmen, etc. Currently Big Bazaar operates in over 34 cities and towns across India with 116 stores. Price: The objective is to maximize the market share.

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