Executive Summary As the Prior of the Carmelite Order of monks in Clark, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. High Threat of Substitute Products Although stores such as Nike, Under Armor, The Gap, Lucy, etc. Everyone at the company has the same goal and this is to further the revenue of the company in hopes of expanding to better serve God. Without compromising on their way of life, Father Mary is looking for a way to maximize the coffee roasting business to realize his dream of a full fledge monastery. What is his vision for the monastery? Although the monks are highly secluded, they manage to sell their coffee although it is mainly sold to Catholic believers.
Mystic Monk Coffee planned to sale out their coffee online while making their distribution channel better in order to attract larger population with the aim to earn larger profits. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is the mission of the Carmelite Monks of Wyoming? What is his vision for Mystic Monk Coffee? Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? What is his vision for the monastery? What is the mission of the Carmelite Monks of Wyoming? They had already received a large donation and a new group of business owners also formed a foundation to help raise funds for the Monks. Rocky Mountains to do this they plan on selling more coffee. The coffee sales are their only means of support from the outside world that would be able to help them provide financial resources to purchase the land along with any donation that they receive. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Thus, a summary of revenue sources, expense statements, and the business model of Mystic Monk Coffee is presented.
I believe if Father Mary sticks to his vision, they will be able to purchase the Irma Lake Ranch. They are also targeting wholesale sales to churches and local coffee shops. After the purchase of this ranch he hopes to expand the current number of monks of 13, to 30. As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can then be offered in a limited amount of supermarkets. The strategic issue in this case is Starbucks ability to maintain a high level of demand and innovation in a world where so many close and valuable alternatives exist.
Performance Target The Father Daniel Mary created the performance target through purchasing the new roaster. The monks themselves continue to assist in the work of construction, especially the stone masonry. And among them, about 30 million coffee drinkers prefer premium quality specialty coffees. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as a makeshift rectory into a 500 acre monastery that would include accommodations for 30 monks, a Gothic church, the convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. What is the mission of the Carmelite Monks of Wyoming? Problem: Mystic Monk Coffee has a target market of the U. Does the strategy qualify as a winning strategy? The coffee Industry 150 million customers, 89% brew thier own coffee 30 million consumer prefer speciality coffee Speciality coffee: Starbucks, Millstone, Seattle's best, Shade-grown, fair trade and high quality arabica beans. The mission of Carmelite monks is to is to live on a side from the society and have a wonderful and peaceful life in which they can introspect and focus on themselves to improve the quality of their life from within Chick, 2012.
Mystic Monk Coffee Student's Name Institution Mystic Monk Coffee Introduction Mystic Monk Coffee is a Wyoming-based firm that deals with the processing of high quality coffee beans. Explain based on your reading of the chapters. The internal factors that influence the company are the company image, organizational structure, staff, operational efficiency and capacity, brand awareness and financial resources. What is his vision for the monastery? His vision was to acquire a larger parcel of land, which would better accommodate the vast interest in adding more monks to his new Mount Carmel. Economies of scale will play in role in lowering operating expenses from 37 percent to about 33 percent since the overall cost per unit will be decreasing with the new number of units being produced. Consequently, this business has a good potential to provide profit.
Objectives The first objective was to raise the coffee production as the sales of coffee was the primary medium to get the finance to help buying the land. With more than 500 inquiries from young men within the community asking to join the Carmelites, Father Daniel Mary realized that a larger more permanent location was needed. Father Daniel Mary established the future direction for Carmelite Monks. These are all things that allow a company to succeed and prosper from in order to obtain their main vision. Its business model is selling to individuals on its website and occasional phone orders. Is Mystic Monk Coffee's strategy a money-maker? Sorry, but copying text is forbidden on this website! He has a clear vision that he wants to expand the monastery by buying a 500-acre ranch, which can enable to build a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage including 30 monks. In strategies of Starbucks Coffee helped to mold the company into a very successful business model.
While Mystic Monk Coffee has a lot of attractive quantities with its differential features and competitive pricing they are able to create a strong customer value proposition. Currently his small brotherhood of 13 monks live in a small house that is used for the rectory, but Father Daniel Mary has his sights set on a 500 acre property with a space… Words 562 - Pages 3 Coffee drinkers all have one thing in common; they want their coffee made to their specification. The roaster shall be bought through the donations from the Carmelites. Considering that Mystic Monk Coffee failed to generate enough money needed for the payment of the Irma Lake Ranch it was decided that the first objective was make the production of coffee higher which meant investing in a larger roaster since the older roaster they had been using had limited capacity. Roasting and packaging can take loads amount of time to accomplish.
Is change needed in its long-term direction? For threats there is basic competition and some people may not want to purchase Mystic Monk Coffee based on its religious background and meaning. This is a definite marketing ploy to try and increase sales. Although these companies are not focused on the specialty coffee industry they still pose a threat to this company because they could buy out their business or create a coffee that is about the same product. If so, what is it and is it sustainable? A gothic church A convent for Carmelites nuns A retreat center for lay visitor A hermiterage --presented a fomidable challenge. If Mystic Monk were to do this, then how would they be able to afford and purchase their Ranch that is in their vision? Father Daniel Mary has set definite objectives and performance targets for achieving his vision.
His vision for the monastery is to acquire the 496-acre Irma Lake Ranch and build a monastery with accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Although the company impressively… 1874 Words 8 Pages Mystic Monk Coffee Case Analysis Team 05 Aaron Whittaker Kylie Seaton M. Father Prior also used the internet to show other items Mystic Monk sold. For this reason, he want to explore the opportunities that the Monastery has. These certain times would be help after breakfast, lunch or supper. The increase in space will allow more room for interaction and collaboration among the monks.
He would also want to transform the small brotherhood of 13 monks living in a small house made as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage presented a formidable challenge. Its business model is selling to individuals on its website and occasional phone orders. Currently the roasting business uses high quality, fair traded, organic Arabica beans. Words: 865 - Pages: 4. While they have been able to get the land that they wanted they still need a lot of support with the sales of their coffee.