You are not done yet! Some issues may appear to be urgent, but upon closer examination are relatively unimportant, while others may be far more important relative to solving our problem than urgent. Other than choosing randomly, we will always employ some criteria in making any decision. Researchers collect data about participants using participant and direct observations, interviews, protocols, tests, examinations of records, and collections of writing samples. Some case studies require you to solve a problem by developing a new design. The work that you did in the short cycle process answered the basic questions. Most, but not all case studies will follow this format.
This helps to differentiate between issues that can be resolved within the context of the case, and those that are bigger issues that needed to addressed at a another time preferably by someone else! Problem orientated case study Using cost benefit risk analysis, determine the current and future market opportunity of company X in country Y. Often you can set up a simple table with key decision criteria as columns and alternatives as rows, and write this section based on the table. Case Study Analysis Introduction to Business Winter 2006 An Approach to Case Analysis Winter 2006 What is a Case Study? Usually the problem statement has to be re-written several times during the analysis of a case, as you peel back the layers of symptoms or causation. A case study may be used to show that a medicine is safe for the largest percentage of a certain , based on the physical evidence, interviews, and observations. Just remember, all such studies are ultimately conducted with an eye to their practical ramifications. In courses that use the case method extensively, a significant part of the student's evaluation may rest with classroom participation in case discussions, with another substantial portion resting on written case analyses. Not all numbers will be immediately useful or relevant, but you need to be careful not to overlook anything.
Business people are decision-makers; this is your opportunity to practice making decisions. This variety is beneficial since it will show you different ways of approaching decision making. Note what the key concept was and how the case fits into the course. Another case study may prove both causal and correlative factors. There are activities included and I encourage you to spend some time reflecting on the tasks before looking at comments.
This would mean that there is a correlation, or association, between being overweight and drinking diet soda. These types of case studies are problem orientated. No causal factor has been shown, or in other words, there is no scientific evidence that indicates drinking diet soda actually causes obesity, just that there is an association between the two. Sloppy, dis-organized, poor quality work will say more about you than you probably want said! A case study is a description of an actual administrative situation involving a decision to be made or a problem to be solved. Case studies are used extensively thoughout most business programs at the university level, and The F.
In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing. In this instance, you would need to locate the information necessary to write a clear description of the case before you can analyse the situation and make recommendations. The objective might be designed to impart knowledge, build a skill, challenge the learner, or develop an ability. If research and evidence show that obese people also tend to eat more fattening foods than leaner people, there is science to back up the fact that eating fat causes people to gain weight. Nintex Sign is a native electronic signature capability that is powered by Adobe Sign. The difference between causal and correlative factors is important in the study, because sometimes such studies are used to promote a specific medicine, therapy, or product; or to show that a particular product is unhealthy, unsafe, or should be used with care.
Your contribution is important, and is likely a part of your evaluation for the course. The case study can be thought of as a real-world test of how the implementation works, and how well it works. Time to read and complete activities is estimated at 1-2 hours. Students learn, often unconsciously, how to evaluate a problem, how to make decisions, and how to orally argue a point of view. A case study of its implementation would involve an exploration of each stage of the implementation, lessons learned along the way and the ultimate effects. An example of a case study protagonist is a branding manager who has two months to decide on a positioning strategy for a new product that could financially make or break the company. It can a real situation that actually happened just as described, or portions have been disguised for reasons of privacy.
However, there are times when students are asked to conduct and write their own business case studies. Business case studies are teaching tools that are used by many business schools, colleges, universities, and corporate training programs. Some students find it helpful to consider three different levels of outcome, such as best, worst, and most likely, as another way of evaluating alternatives. A case study is often compiled by an external party, perhaps for publication. An organization might deploy, for example, a new business intelligence.
Most are written by educators, executives or heavily educated business consultants. One of the primary reasons for doing the short cycle process is to give you an indication of how much work will need to be done to prepare the case study properly. Case studies are used to help you see how the complexities of real life influence decisions. Exhibits and extra documents, like financial statements, might be included in the case study to help students reach a decision about the best course of action. Examples of real case study titles include and Starbucks: Delivering Customer Service. In the case method, students teach themselves, with the Instructor being an active guide, rather than just a talking head delivering content.
This reference should be in the form of supporting conclusions that you are making in your analysis. The narrative is usually weaved throughout the study, which also includes sufficient background information about the company, situation, and essential people or elements. Fix the errors before submitting. Generating Alternatives This section deals with different ways in which the problem can be resolved. This forces the case reader to assume the role of the protagonist and make choices from a particular perspective. As you will be using case studies in many of the courses over the next four years, it is important that you get off to a good start by learning the proper way to approach and complete them. This method of teaching is known as the.
The case study should be set up so that the reader is forced to analyze situations, draw conclusions, and make recommendations based on their predictions. You measure the alternatives against each key decision criteria. For example, a case study may show that obese people tend to drink a lot of diet soda. While working as a railroad construction foreman Gage underwent an accidental lobotomy, and his consequent personality and behavioral changes have since become a favorite topic of discussion for those attempting to understand the brain and its workings. All cases are written with a learning objective in mind. Take your time, make notes, and keep focussed on your objectives.